Description
- Local Adaptation:
Knorr has developed products like Knorr Mitin Shiro stock cube, which is inspired by the popular Ethiopian dish shiro wat (chickpea stew).
- Convenience and Health:
The Knorr Mitin Shiro stock cube is marketed towards working mothers who value convenience and health, as preparing shiro powder from scratch can be time-consuming. The product is also fortified with vitamins and zinc to address micronutrient deficiencies in Ethiopia.
- Marketing and Branding:
Knorr utilizes locally relevant marketing strategies, including social media campaigns and recipe books, to reinforce its brand position in the Ethiopian market.
- Focus on Local Foods:
Knorr’s products are designed to complement Ethiopian cuisine and incorporate local ingredients. They also emphasize the use of “Future 50 foods” to minimize environmental impact.
- Broader Goals:Knorr aims to inspire people to eat healthier and more sustainable foods, with the goal of getting food that is good for people and the planet on 20 million plates by 2025.
Basmati Rice-Almalic (5kg)
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